In an era where the creative industries play a crucial role in economic and social development, the integration of multiple art forms has become essential in adding value and attracting audiences both locally and internationally. This project explores the evolution of music within the creative industries by curating experiences where music serves as the core element, seamlessly combined with other art forms to engage all five senses.
Innovative Approach
Inspired by global exhibitions from leading companies that create immersive ambience through spatial design, enhanced by elements of taste, scent, and sound, this initiative will feature an interactive installation that tells stories of culture through music and contemporary art. The exhibition, to be held at the Princess Galyani Vadhana Institute of Music, aims to promote cultural tourism and sustainability along the riverside community of Bang Yi Khan, aligning with the public-private collaboration model for urban and community development.
Project Objectives
This initiative seeks to develop new approaches to music-based events that blend music with contemporary arts while incorporating various creative industry sectors, particularly in:
- Music festivals
- Cultural tourism
- Design and fashion
- Visual and performance art
Key Collaborations
The project will be carried out in partnership with leading experts in specialized fields:
- National Food Institute – Culinary design integration
- Faculty of Decorative Arts & Faculty of Architecture, Silpakorn University – Costume and spatial design
- College of Innovation, Thammasat University – Development of PGVIM as a Cultural Destination in Bangkok
By merging music, art, design, and cultural storytelling, this initiative aims to establish PGVIM as a dynamic creative hub, fostering interdisciplinary collaborations and positioning Bangkok as a prominent cultural landmark in the global creative industry.
